Tag Archives: SEM

Writing PPC Text ads

Writing PPC Text Ads for 2017 Standards

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

Ads Added by Adwords

“Ads Added by AdWords” A Good Thing?

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

Paid search strategies refresh

Refresh Your Paid Search Strategies for 2017 Audiences

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

fake information

Fake Information is a Danger to Online Sales

Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…

Personalization marketing strategies

Try These Four Marketing Strategies in 2017

Four Marketing Strategies of a Successful 2017 Marketing Campaign It’s no surprise the holidays are a popular time for marketing. Whether you’re a brand name or a small business owner, the holiday season is a great time to solidify business relationships and grow your consumer base. The final quarter of the year often makes or Read More…

marketing tips for 2017

5 Inspiring Marketing Tips for Your 2017 Campaigns

For retailers, the holidays always come early. Retail companies begin preparing for Q4 months in advance. The same should be true for marketers in other industries. If you haven’t yet prepared your holiday affiliate marketing campaigns, no fear. There’s still time left to optimize for holiday traffic. Here are 5 inspiring holiday marketing tips to Read More…

audience insights

How to Apply Audience Insights to Marketing Strategy

Audience Insights are the Key to Making Better Optimization Decisions In the early days of SEO, keyword research was at the heart of optimization strategy. Today, user experience runs the show. With Google consistently making updates to its search algorithm to better gauge site experience, it’s important now more than ever before to understand your Read More…

Monitor Google AdWords Budget

These Mistakes Can Cost You Thousands in Wasted AdWords Budget

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

users flow

Catch Errors on Your Website with Users Flow Data

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

Competitor's keywords

I’ve Got Your Customers – Optimize for Your Competitor’s Keywords

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…