Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Google Algorithm Updates Launched Recently Find Out What It Means for Your Site As Google continues to roll out algorithm updates as part of the bigger December update, early indications show disruptions in mobile SERPs. Websites without schema data, and those relying on doorway pages are being impacted by the Google algorithm updates. Google’s recent Read More…

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

SEM Campaigns are Still One of the Best Way to Earn Affiliate Revenue One of the best ways to generate leads is through search engine marketing or SEM campaigns. Whether you’ve mastered Adwords or utilize second tier search engines, you’re more likely to convert visitors who are already searching for your product or service. SEM Read More…

Will advertisers be affected by the switch to Bing? If you’ve run Google AdWords campaigns before you may have been confused to see AOL as a source of traffic. Confused as to how users found your ads through AOL? In previous years Google powered search and ad results for AOL, which is why you may Read More…