Find Out How to Respond After Google Announces a New Algorithm Update Google releases hundreds (500 to 600) of updates each year, many of which we never hear about. Every now and again, Google will release an update so major it announces it to the world – like the Penguin and Panda Google update. Google Read More…

Audience Insights are the Key to Making Better Optimization Decisions In the early days of SEO, keyword research was at the heart of optimization strategy. Today, user experience runs the show. With Google consistently making updates to its search algorithm to better gauge site experience, it’s important now more than ever before to understand your Read More…

Content shouldn’t just target the bottom of the funnel Funnel based marketing is a huge hit with digital marketers. That’s because focusing on bottom of the funnel visitors has a much shorter path to conversion and time to close. Marketers are happy because ROI is more easily reached, and sales teams are happy because they Read More…

Tips for Remaining in Top Position Over the Holidays The holidays are around the corner, but that doesn’t mean you can take time off from optimizing your site and campaigns. It’s easy to get distracted during the holiday season, but neglecting your site can lead to significant losses in traffic and revenue. The good news Read More…