Don’t let false conversions lead you astray. As an affiliate marketer, conversions are arguably the most important metric you can track. That’s because affiliate marketers are typically paid per conversion. The definition of a conversion depends on the advertiser – you could be paid per click, sale or lead. Regardless of the type of conversion Read More…

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…

Content Marketing is Replacing Link-Building But How Do You Stand Out? Link building has for years been the dominant strategy for increasing organic search traffic. Unfortunately, thanks to black hat SEOs who abused the process – Google has rained down hard on webmasters and de-prioritized link authority. Since updates like Panda and Penguin, the market Read More…

Audience Insights are the Key to Making Better Optimization Decisions In the early days of SEO, keyword research was at the heart of optimization strategy. Today, user experience runs the show. With Google consistently making updates to its search algorithm to better gauge site experience, it’s important now more than ever before to understand your Read More…

Use In-Page Analytics to Optimize Your Campaigns For years, publishers looked to heat maps to gain insight into the user experience. By learning where your visitors scroll, click, and interact, you can learn a great deal.  You can tell where to place ads and what types of content are most engaging to your consumers, and then Read More…

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…