Monthly Archives: August, 2016

ad strategies

Three Ad Strategies the Big Brands Use

Achieve Low CPA & High ROI with These 3 Ad Strategies As an affiliate there are both challenges and great opportunities that arise from promoting a diverse group of affiliate offers. Whether you’re an affiliate marketer or a big consumer brand, you share the same goal: to earn the most qualified leads/sales at the lowest cost Read More…

In-Page Analytics

3 Uses for Google Analytics In-Page Analytics

Use In-Page Analytics to Optimize Your Campaigns For years, publishers looked to heat maps to gain insight into the user experience. By learning where your visitors scroll, click, and interact, you can learn a great deal.  You can tell where to place ads and what types of content are most engaging to your consumers, and then Read More…

users flow

Catch Errors on Your Website with Users Flow Data

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

2016 marketing trends

The 5 Hottest 2016 Marketing Trends

Track these 2016 Marketing Trends to Win the ROI Race Marketing momentum is in full effect. With the speed of technological development, it’s not likely to slow down any time soon. It’s an exciting and challenging time to be a marketer. On the one hand, it’s exciting to gain access to new tools, more data, Read More…

web content strategy

Mastering Web Content That Converts

Is your content readable? Is it shareable? Here’s how to write better content that converts. According to Jakob Nielson, a respected web usability consultant, users have time to read, at most, 28% of web content per page, although 20% is more common. Web visitors have a very short attention span for your content, so it’s Read More…