Monthly Archives: March, 2016

Botnets

Fraud Detection – The Art & Science of Protecting Ad Campaigns from Botnets

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…

Competitor's keywords

I’ve Got Your Customers – Optimize for Your Competitor’s Keywords

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

optimize affiliate earnings

How to Save & Increase Your Affiliate Earnings in the Mobile Age

Increase Your Affiliate Earnings with These Proven Strategies As consumers turn to their mobile devices for purchases it will no longer be enough to simply build responsive websites. It’ll take a lot more to grow your affiliate earnings. According to a 2015 Pew Research Center study, 64% of American adults now own a smartphone. Not Read More…

Audience targeting

Audience Targeting: Which Sites Does Your Audience Visit?

Take Your Audience Targeting to the Next Level Establishing your audience targeting is just the first step towards creating targeted marketing campaigns. The next step towards truly understanding your audience is discovering the sites they visit, and applying that knowledge to better your marketing initiatives. Identifying which sites your target audience visits can help you Read More…

Optimize AdWords

The Aftermath – How to Optimize AdWords for the Top 4

As Google Shifts Its Priorities Affiliates Must Optimize Adwords In recent months Google began testing showing four ads instead of three at the top of search results, and now it’s completely removed right-column ads. It’s now more important than ever to optimize Adwords spend. If you’re a paid search marketer or PPC affiliate you may Read More…