Tag Archives: campaign optimization

audience insights

How to Apply Audience Insights to Marketing Strategy

Audience Insights are the Key to Making Better Optimization Decisions In the early days of SEO, keyword research was at the heart of optimization strategy. Today, user experience runs the show. With Google consistently making updates to its search algorithm to better gauge site experience, it’s important now more than ever before to understand your Read More…

Audience targeting

Audience Targeting: Which Sites Does Your Audience Visit?

Take Your Audience Targeting to the Next Level Establishing your audience targeting is just the first step towards creating targeted marketing campaigns. The next step towards truly understanding your audience is discovering the sites they visit, and applying that knowledge to better your marketing initiatives. Identifying which sites your target audience visits can help you Read More…