Google Raters Contribute to Algorithm Updates Google’s search engine operates off a mathematical algorithm. That’s a sentence repeated in hundreds of client calls each year. It’s how we explain to clients what SEO is, and why we take specific actions like tweaking meta data, adding markup to HTML, and fixing page load times. At the Read More…

Increase web traffic and optimize for conversions If you’re a website publisher, the primary goal of your site is to generate revenue. You often accomplish this by boosting website performance or increasing your site’s traffic, but traffic alone is useless if it doesn’t convert. More visits often lead to higher revenue for those who monetize Read More…

The Truth About How Much You’re Really Bidding If you work in a competitive industry, you probably know (or think you know) what your CPC bid is. Logging into AdWords gives you anxiety, but you do your best to balance the incredibly high bidding suggestions with your conversion and CPA goals. Whether you’re a conservative Read More…

Send More Leads Down the Funnel If you’re a hungry affiliate marketer, chances are you’re consistently looking for ways to improve your lead generation efforts. For those in competitive industries, generating more leads means thinking outside of the box for cost effective solutions. How do you generate more leads while decreasing your CPA and increasing ROI? Read More…