Google Algorithm Updates Launched Recently Find Out What It Means for Your Site As Google continues to roll out algorithm updates as part of the bigger December update, early indications show disruptions in mobile SERPs. Websites without schema data, and those relying on doorway pages are being impacted by the Google algorithm updates. Google’s recent Read More…

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…

What would the change mean for your ad campaigns? If you run pay per click ads on Facebook, you’re probably familiar with carousel ads. Facebook allows advertisers to upload multiple images to create ads that users can click through like a carousel. This provides advertisers with more flexibility in terms of what products or services Read More…

Google Releases AdWords Editor 12 – Check Out What’s New In addition to a new design, Google AdWords Editor 12 comes with custom rules, faster account downloads and bidding to maximize conversions. AdWords Editor was created to save PPC marketers time. It’s the offline version of AdWords that allows you to access account data offline, Read More…

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…

Make Your Branded Keywords Convert Even When There’s Stiff Competition While many PPC strategies have died out as platforms like AdWords have evolved, one PPC strategy that hasn’t faltered is bidding on branded keywords. By bidding on a competitor’s branded terms, brands not only hike up CPCs – but can steal traffic and sales. Here are Read More…

LinkedIn hopes new Lead Gen Forms will improve results for marketers Marketing on LinkedIn is relatively expensive compared to other social media platforms like Facebook and Twitter. Consider CPCs for example: Facebook’s minimum bid is often under a $1, Twitter’s minimum suggested bid ranges between $1 and $2.50, while LinkedIn’s suggested bid often starts at Read More…

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…