Tag Archives: PPC

Optimize low Quality Score

Ways to Fix Your Low Quality Score on Google AdWords

Low Quality Scores on Google AdWords Could Be Wasting Your Money A low quality score on Google Ads can be extremely hard to fix. If you think a low quality score is wasting your ad spend and ruining your ROI, here are some ways to tackle the problem. What is a Quality Score? Google measures Read More…

Google AdWords or Facebook Ads for Your Ad Budget

Google AdWords or Facebook Ads? Where Should You Spend Your Ad Budget?

Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

Optimizing for Quality Score

Is Optimizing for Quality Score Always Right?

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

2017 Holiday Marketing Tips for Affiliates

4 Holiday Marketing Tips for Affiliates

Get Ready for the Busy Holiday Shopping Season with These Holiday Marketing Tips. The busy holiday shopping season is upon us, but are your marketing campaigns ready? The fourth quarter is when many paid search marketers earn the highest payouts and generate the most revenue, not shocking when you consider that consumers are expected to Read More…

Change Your Remarketing Strategy

How the Right Remarketing Strategy Can Target and Shape Your Online Audience

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…