How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

Instagram has been a hot social app since its debut. There are more than five million users on the social network, despite the network’s almost exclusive mobile usage. Instagram is more than just a collection of photos. Unlike Pinterest, it can be essential to a digital marketer’s strategy. However, monetizing Instagram hasn’t been a slam Read More…

Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…

The Effect of Voice Search and Hands-Free Assistants Smart assistants like Amazon’s Alexa are making it easier to reorder products, which is seemingly a good thing. While making it easier to reorder products can increase sales, it also makes it challenging for brands to get consumers to try new products. Thus a new problem is created Read More…