Tag Archives: Keywords

rank for multiple keywords

Rank for Multiple Keywords with Just One Piece of Content

Keyword Targeting May Be Dead, But Using Keywords Isn’t In the old days, search engine optimization relied heavily on keyword targeting. Writers had to find a way to bake in variations of keyword phrases into content and use them multiple times. At the same time, SEO specialists worked to include keywords in everything from webpage Read More…

AdWords Exact Match Targeting

Big Changes Coming to AdWords Exact Match Targeting

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…