Category Archives: PPC

A rich snippet is a special Google search result

How to Secure Rich Snippets for SEO

How to Get Google to Give Your Site Rich Snippets. Ranking for the first position on Google search results pages used to be the goal and prize for search engine optimization experts. If your site ranked number one, you could increase traffic to your site by thousands to hundreds of thousands of visits depending on Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

Unengaged subscribers can drag down your analytics

Why It’s Time to Clean Your Email List

Why it’s time to say goodbye to some of your email subscribers. Email is still one of the best ways to convert a prospect into a customer, but it’s getting more challenging every year. There are so many companies fighting for inbox real estate, you need to be on top of your game to win Read More…

How to Avoid False Conversions in Google Analytics

Don’t let false conversions lead you astray. As an affiliate marketer, conversions are arguably the most important metric you can track. That’s because affiliate marketers are typically paid per conversion. The definition of a conversion depends on the advertiser – you could be paid per click, sale or lead. Regardless of the type of conversion Read More…

pay per click ad optimization mistakes to avoid

3 Ad Optimization Mistakes to Avoid

Could optimizing your ads do more harm than good? Avoid these ad optimization mistakes. What is optimization? To make money as an affiliate marketer, your campaigns need to be optimized. Unfortunately, you can’t just create a campaign and generate a profit. It’s very rare that a campaign can continue to run untouched and still produce Read More…

Facebook advertiser updates on laptop screen

Facebook Advertiser Updates: Everything New to Facebook This Month

Discover what’s new on Facebook this month & how the updates affect publishers There were quite a few Facebook updates this month. Some of the updates will impact publishers and advertisers. Learn more about the Facebook advertiser updates now. Facebook News Facebook is launching Facebook News, much like Google News, it will be a section Read More…

Women sitting at desk looking at computer for Search Intent Tips

Search Intent Tips for Boosting Affiliate Performance

How you can use search intent tips to boost your affiliate performance and earn more. Understanding search intent can help you boost your affiliate performance. By dedicating time to researching “Know”, “Do” and “Go” queries can help you create content that puts you in front of the consumer at the right stage in the purchasing Read More…

phone displaying Amazon logo one of the top ad platforms

What are the top ad platforms and are there alternatives?

Discover the top ad platforms marketers spend with and if there are any alternatives. You probably already have an idea of what the three top ad platforms are, but are there viable alternatives? A recent survey by Lawless Research and Factual found that among the 700 respondents, the percent of ad spend on Google, Facebook Read More…

Remarketing Experts Sitting Around a Table

Failing to Remarket Keywords Is Costing You Affiliate Earnings

Affiliates and Lead Sellers should be remarketing keywords to convert more. As an affiliate marketer or lead seller, you might invest in PPC to drive traffic to your site and generate leads. If you’re experienced, you probably have multiple campaigns running, developed a list of top converting keywords, and optimized for mobile – but do Read More…

Competitor's keywords

How to Conduct Better Keyword Research to Increase Affiliate Revenue

An ultimate guide to keyword research in 2019 and beyond Keyword research is an important part of SEO. If you want to be a successful affiliate marketer, you will need to master keyword research, and specifically how to target the right keywords to drive traffic and conversions for your advertisers. Learn the basics of keyword Read More…