Category Archives: PPC

Technical SEO describes actions to take on a website to improve chances of ranking on search engines.

What is Technical SEO? Tips and Best Practices

If search engine optimization (SEO) is a priority for you this year, technical SEO should be on your radar. Learn more about technical SEO, tips, and best practices to help you boost your affiliate marketing earnings. What is Technical SEO? Technical SEO is a term used to describe on- and off-page optimizations that help search Read More…

backlinks to boost your website’s rankings and authority

6 Ways to Get Backlinks

How to get backlinks with strategies that work. Backlinks show search engines how popular and influential your website is. The more backlinks you acquire, the more important your site seems to search engines, and the higher they’ll rank you. But getting backlinks isn’t easy, especially if you’re in a competitive industry. Here are 10 strategies Read More…

A rich snippet is a special Google search result

How to Secure Rich Snippets for SEO

How to Get Google to Give Your Site Rich Snippets. Ranking for the first position on Google search results pages used to be the goal and prize for search engine optimization experts. If your site ranked number one, you could increase traffic to your site by thousands to hundreds of thousands of visits depending on Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

Unengaged subscribers can drag down your analytics

Why It’s Time to Clean Your Email List

Why it’s time to say goodbye to some of your email subscribers. Email is still one of the best ways to convert a prospect into a customer, but it’s getting more challenging every year. There are so many companies fighting for inbox real estate, you need to be on top of your game to win Read More…

How to Avoid False Conversions in Google Analytics

Don’t let false conversions lead you astray. As an affiliate marketer, conversions are arguably the most important metric you can track. That’s because affiliate marketers are typically paid per conversion. The definition of a conversion depends on the advertiser – you could be paid per click, sale or lead. Regardless of the type of conversion Read More…

pay per click ad optimization mistakes to avoid

3 Ad Optimization Mistakes to Avoid

Could optimizing your ads do more harm than good? Avoid these ad optimization mistakes. What is optimization? To make money as an affiliate marketer, your campaigns need to be optimized. Unfortunately, you can’t just create a campaign and generate a profit. It’s very rare that a campaign can continue to run untouched and still produce Read More…

Facebook advertiser updates on laptop screen

Facebook Advertiser Updates: Everything New to Facebook This Month

Discover what’s new on Facebook this month & how the updates affect publishers There were quite a few Facebook updates this month. Some of the updates will impact publishers and advertisers. Learn more about the Facebook advertiser updates now. Facebook News Facebook is launching Facebook News, much like Google News, it will be a section Read More…

Women sitting at desk looking at computer for Search Intent Tips

Search Intent Tips for Boosting Affiliate Performance

How you can use search intent tips to boost your affiliate performance and earn more. Understanding search intent can help you boost your affiliate performance. By dedicating time to researching “Know”, “Do” and “Go” queries can help you create content that puts you in front of the consumer at the right stage in the purchasing Read More…

phone displaying Amazon logo one of the top ad platforms

What are the top ad platforms and are there alternatives?

Discover the top ad platforms marketers spend with and if there are any alternatives. You probably already have an idea of what the three top ad platforms are, but are there viable alternatives? A recent survey by Lawless Research and Factual found that among the 700 respondents, the percent of ad spend on Google, Facebook Read More…