Affiliates and Lead Sellers should be remarketing keywords to convert more. As an affiliate marketer or lead seller, you might invest in PPC to drive traffic to your site and generate leads. If you’re experienced, you probably have multiple campaigns running, developed a list of top converting keywords, and optimized for mobile – but do Read More…

An ultimate guide to keyword research in 2019 and beyond Keyword research is an important part of SEO. If you want to be a successful affiliate marketer, you will need to master keyword research, and specifically how to target the right keywords to drive traffic and conversions for your advertisers. Learn the basics of keyword Read More…

Choosing Targeted Keywords is Hard. Get Some Tips Now Keyword research is a time-consuming exercise and not always fruitful. At the end of your keyword research you could have thousands of keywords. Where do you start? Which terms do you cut? Here’s how to choose targeted keywords that will help you drive the right kind Read More…

Low Quality Scores on Google AdWords Could Be Wasting Your Money A low quality score on Google Ads can be extremely hard to fix. If you think a low quality score is wasting your ad spend and ruining your ROI, here are some ways to tackle the problem. What is a Quality Score? Google measures Read More…

Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…

What would the change mean for your ad campaigns? If you run pay per click ads on Facebook, you’re probably familiar with carousel ads. Facebook allows advertisers to upload multiple images to create ads that users can click through like a carousel. This provides advertisers with more flexibility in terms of what products or services Read More…

Google Releases AdWords Editor 12 – Check Out What’s New In addition to a new design, Google AdWords Editor 12 comes with custom rules, faster account downloads and bidding to maximize conversions. AdWords Editor was created to save PPC marketers time. It’s the offline version of AdWords that allows you to access account data offline, Read More…

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…