Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

Google Expanded Text Ads Questions Answered For affiliate marketers who run pay per click ads the struggle has been real. Pay per click affiliates have many challenges, one being those very restrictive character counts. How is anyone supposed to effectively demonstrate the value of a product or service in just 30 characters? Well there’s finally some Read More…

What Google’s Newest Crackdown Means to Your Site Traffic Website publishers generate revenue in a variety of ways. There’s your traditional affiliate marketing banner ads, sponsored posts and ad sales. Then there are more intrusive or obstructive ads like pop ups and interstitial ads. A new announcement from Google is dictating the way many publishers Read More…

The Truth About How Much You’re Really Bidding If you work in a competitive industry, you probably know (or think you know) what your CPC bid is. Logging into AdWords gives you anxiety, but you do your best to balance the incredibly high bidding suggestions with your conversion and CPA goals. Whether you’re a conservative Read More…

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

As Google Shifts Its Priorities Affiliates Must Optimize Adwords In recent months Google began testing showing four ads instead of three at the top of search results, and now it’s completely removed right-column ads. It’s now more important than ever to optimize Adwords spend. If you’re a paid search marketer or PPC affiliate you may Read More…

SEM Campaigns are Still One of the Best Way to Earn Affiliate Revenue One of the best ways to generate leads is through search engine marketing or SEM campaigns. Whether you’ve mastered Adwords or utilize second tier search engines, you’re more likely to convert visitors who are already searching for your product or service. SEM Read More…