LinkedIn hopes new Lead Gen Forms will improve results for marketers Marketing on LinkedIn is relatively expensive compared to other social media platforms like Facebook and Twitter. Consider CPCs for example: Facebook’s minimum bid is often under a $1, Twitter’s minimum suggested bid ranges between $1 and $2.50, while LinkedIn’s suggested bid often starts at Read More…

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

2017 Link Building Resolutions Link building is one of the most controversial SEO strategies out there. If done properly, it can build up your site’s authority, and boost you through the rankings. If done incorrectly, it can cost you a loss in rankings and thousands of visits. Google has focused on backlink profiles in recent Read More…

The Effect of Voice Search and Hands-Free Assistants Smart assistants like Amazon’s Alexa are making it easier to reorder products, which is seemingly a good thing. While making it easier to reorder products can increase sales, it also makes it challenging for brands to get consumers to try new products. Thus a new problem is created Read More…

Four Marketing Strategies of a Successful 2017 Marketing Campaign It’s no surprise the holidays are a popular time for marketing. Whether you’re a brand name or a small business owner, the holiday season is a great time to solidify business relationships and grow your consumer base. The final quarter of the year often makes or Read More…

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…