Category Archives: SEM

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

How to do CPA marketing correctly

How to Find Your Actual SEO Competitors

Find Your SEO Competitors to Build a Winning Strategy Even if you are new to SEO, you probably know that finding your SEO competitors is critical to shaping your search engine optimization strategy. While you likely know who your business competitors are, your actual SEO competitors can be very different. These are the sites that Read More…

Indexing your website pages may be harder in the future with Google

Why Indexing Your Site May Be Harder Than Before

Learn more about changes in search engine indexing. Many affiliates create website content to rank on Google. While content serves many purposes, if it doesn’t rank highly on Google Search Engine Results Pages, it’s most likely not going to get the traffic you would expect. That makes getting your website pages indexed by Google vital Read More…

measuring conversions sitewide

How to Measure Content Effectively and Drive Better Results

Start looking at page intent when measuring the success of content. As an affiliate marketer, especially when promoting loan products, SEO can be the best method for driving traffic and conversions. One of the keys to ranking on search engines like Google is creating quality content. There are many tools and ways to measure content, Read More…

become an SEO problem solver

How to Solve SEO Problems and Save Your Site

SEO problems can kill a site. Learn how to become an SEO problem solver. Anyone who has been doing search engine optimization (SEO) for a while knows that it’s a rollercoaster ride. Inevitably, something is bound to go wrong with your site. It could be a piece of content that doesn’t perform the way you Read More…

Evaluating the latest Google sponsored links update

What the Google Sponsored Links Update Means for You

Discover how the Google sponsored links update impacts how you post affiliate links. Have you seen the latest Google sponsored links update? Google’s latest attempt to ensure the quality of its search results is targeted at preventing link spam. It appears as though Google is looking to penalize those sites posting link spam and reward Read More…

How to Avoid False Conversions in Google Analytics

Don’t let false conversions lead you astray. As an affiliate marketer, conversions are arguably the most important metric you can track. That’s because affiliate marketers are typically paid per conversion. The definition of a conversion depends on the advertiser – you could be paid per click, sale or lead. Regardless of the type of conversion Read More…

pay per click ad optimization mistakes to avoid

3 Ad Optimization Mistakes to Avoid

Could optimizing your ads do more harm than good? Avoid these ad optimization mistakes. What is optimization? To make money as an affiliate marketer, your campaigns need to be optimized. Unfortunately, you can’t just create a campaign and generate a profit. It’s very rare that a campaign can continue to run untouched and still produce Read More…

Women sitting at desk looking at computer for Search Intent Tips

Search Intent Tips for Boosting Affiliate Performance

How you can use search intent tips to boost your affiliate performance and earn more. Understanding search intent can help you boost your affiliate performance. By dedicating time to researching “Know”, “Do” and “Go” queries can help you create content that puts you in front of the consumer at the right stage in the purchasing Read More…

phone displaying Amazon logo one of the top ad platforms

What are the top ad platforms and are there alternatives?

Discover the top ad platforms marketers spend with and if there are any alternatives. You probably already have an idea of what the three top ad platforms are, but are there viable alternatives? A recent survey by Lawless Research and Factual found that among the 700 respondents, the percent of ad spend on Google, Facebook Read More…