Category Archives: Pay Per Click Marketing

Change Your Remarketing Strategy

How the Right Remarketing Strategy Can Target and Shape Your Online Audience

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…

How to Track Multiple Conversion Points

Three Conversion Points You Should Be Tracking

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…

better search results

Combine Paid and Organic for Better Search Results

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Adwords converted clicks retiring

AdWords Says Goodbye to Converted Clicks Metric

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

AdWords Exact Match Targeting

Big Changes Coming to AdWords Exact Match Targeting

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

Paid search strategies refresh

Refresh Your Paid Search Strategies for 2017 Audiences

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

alexa and voice search impact on marketing

2017 Voice Search and Customer Acquisition

The Effect of Voice Search and Hands-Free Assistants Smart assistants like Amazon’s Alexa are making it easier to reorder products, which is seemingly a good thing. While making it easier to reorder products can increase sales, it also makes it challenging for brands to get consumers to try new products. Thus a new problem is created Read More…

Monitor Google AdWords Budget

These Mistakes Can Cost You Thousands in Wasted AdWords Budget

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

Google Expanded Text Ads

Google Expanded Text Ads: What You Need to Know

Google Expanded Text Ads Questions Answered For affiliate marketers who run pay per click ads the struggle has been real. Pay per click affiliates have many challenges, one being those very restrictive character counts. How is anyone supposed to effectively demonstrate the value of a product or service in just 30 characters? Well there’s finally some Read More…

users flow

Catch Errors on Your Website with Users Flow Data

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…