Category Archives: Pay Per Click Marketing

A rich snippet is a special Google search result

How to Secure Rich Snippets for SEO

How to Get Google to Give Your Site Rich Snippets. Ranking for the first position on Google search results pages used to be the goal and prize for search engine optimization experts. If your site ranked number one, you could increase traffic to your site by thousands to hundreds of thousands of visits depending on Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

Unengaged subscribers can drag down your analytics

Why It’s Time to Clean Your Email List

Why it’s time to say goodbye to some of your email subscribers. Email is still one of the best ways to convert a prospect into a customer, but it’s getting more challenging every year. There are so many companies fighting for inbox real estate, you need to be on top of your game to win Read More…

How to Avoid False Conversions in Google Analytics

Don’t let false conversions lead you astray. As an affiliate marketer, conversions are arguably the most important metric you can track. That’s because affiliate marketers are typically paid per conversion. The definition of a conversion depends on the advertiser – you could be paid per click, sale or lead. Regardless of the type of conversion Read More…

Competitor's keywords

How to Conduct Better Keyword Research to Increase Affiliate Revenue

An ultimate guide to keyword research in 2019 and beyond Keyword research is an important part of SEO. If you want to be a successful affiliate marketer, you will need to master keyword research, and specifically how to target the right keywords to drive traffic and conversions for your advertisers. Learn the basics of keyword Read More…

Optimize low Quality Score

Ways to Fix Your Low Quality Score on Google AdWords

Low Quality Scores on Google AdWords Could Be Wasting Your Money A low quality score on Google Ads can be extremely hard to fix. If you think a low quality score is wasting your ad spend and ruining your ROI, here are some ways to tackle the problem. What is a Quality Score? Google measures Read More…

Google AdWords or Facebook Ads for Your Ad Budget

Google AdWords or Facebook Ads? Where Should You Spend Your Ad Budget?

Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

Optimizing for Quality Score

Is Optimizing for Quality Score Always Right?

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

2017 Holiday Marketing Tips for Affiliates

4 Holiday Marketing Tips for Affiliates

Get Ready for the Busy Holiday Shopping Season with These Holiday Marketing Tips. The busy holiday shopping season is upon us, but are your marketing campaigns ready? The fourth quarter is when many paid search marketers earn the highest payouts and generate the most revenue, not shocking when you consider that consumers are expected to Read More…

Change Your Remarketing Strategy

How the Right Remarketing Strategy Can Target and Shape Your Online Audience

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…