Category Archives: Pay Per Click Marketing

Botnets

Fraud Detection – The Art & Science of Protecting Ad Campaigns from Botnets

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…

Competitor's keywords

I’ve Got Your Customers – Optimize for Your Competitor’s Keywords

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

Optimize AdWords

The Aftermath – How to Optimize AdWords for the Top 4

As Google Shifts Its Priorities Affiliates Must Optimize Adwords In recent months Google began testing showing four ads instead of three at the top of search results, and now it’s completely removed right-column ads. It’s now more important than ever to optimize Adwords spend. If you’re a paid search marketer or PPC affiliate you may Read More…

SEM campaigns and affiliate revenue

Optimize Your SEM Campaigns & Earn More

SEM Campaigns are Still One of the Best Way to Earn Affiliate Revenue One of the best ways to generate leads is through search engine marketing or SEM campaigns. Whether you’ve mastered Adwords or utilize second tier search engines, you’re more likely to convert visitors who are already searching for your product or service. SEM Read More…