Find Out How to Respond After Google Announces a New Algorithm Update Google releases hundreds (500 to 600) of updates each year, many of which we never hear about. Every now and again, Google will release an update so major it announces it to the world – like the Penguin and Panda Google update. Google Read More…

Audience Insights are the Key to Making Better Optimization Decisions In the early days of SEO, keyword research was at the heart of optimization strategy. Today, user experience runs the show. With Google consistently making updates to its search algorithm to better gauge site experience, it’s important now more than ever before to understand your Read More…

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

Achieve Low CPA & High ROI with These 3 Ad Strategies As an affiliate there are both challenges and great opportunities that arise from promoting a diverse group of affiliate offers. Whether you’re an affiliate marketer or a big consumer brand, you share the same goal: to earn the most qualified leads/sales at the lowest cost Read More…

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

Track these 2016 Marketing Trends to Win the ROI Race Marketing momentum is in full effect. With the speed of technological development, it’s not likely to slow down any time soon. It’s an exciting and challenging time to be a marketer. On the one hand, it’s exciting to gain access to new tools, more data, Read More…

Convert more web traffic by following these conversion steps No matter what form of marketing you specialize in, your primary goal is to drive conversions. Whether your campaign success relies on clicks, form submissions or leads, you’re only as successful as the quality of traffic you drive. It takes constant effort to optimize a campaign. Digital Read More…

Increase Your Affiliate Earnings with These Proven Strategies As consumers turn to their mobile devices for purchases it will no longer be enough to simply build responsive websites. It’ll take a lot more to grow your affiliate earnings. According to a 2015 Pew Research Center study, 64% of American adults now own a smartphone. Not Read More…

Take Your Audience Targeting to the Next Level Establishing your audience targeting is just the first step towards creating targeted marketing campaigns. The next step towards truly understanding your audience is discovering the sites they visit, and applying that knowledge to better your marketing initiatives. Identifying which sites your target audience visits can help you Read More…

How to Comply with the FTC’s New Rules for Native Advertising As a publisher or affiliate marketer staying on top of FTC guidelines can mean the difference between business as usual and bankruptcy, especially when participating in native advertising. The FTC recently published their updated guidelines on what constitutes a “misleading” native advertisement. For publishers Read More…