Category Archives: Digital Marketing

A rich snippet is a special Google search result

How to Secure Rich Snippets for SEO

How to Get Google to Give Your Site Rich Snippets. Ranking for the first position on Google search results pages used to be the goal and prize for search engine optimization experts. If your site ranked number one, you could increase traffic to your site by thousands to hundreds of thousands of visits depending on Read More…

Increase conversions by optimizing RSAs

How to Create Better RSA Ads

How to Optimize RSAs for Better Performance If you’ve never run paid search ads before, you’re probably wondering what RSAs are and what all the fuss is about. In the good old days, you could create text ads in Google Ads (ETAs) that allowed you to create a headline, description, and CTA. This allowed the Read More…

Digital PR is a strategy used to increase awareness of your brand

How to Build a Digital PR Strategy for Backlinks

Backlinks are an important part of SEO (search engine optimization) strategy. A backlink is a link from an outside site “back” to your site. Gaining backlinks means that more websites are linking to your site from their site. Out of the over 170 factors that Google uses to rank a site, there are two that Read More…

Content isn’t cheap or easy to make, so the last thing you want to do is hurt your chances of ranking your site and generating affiliate revenue because of keyword cannibalization.

What Is Keyword Cannibalization? And How to Fix It

How to identify and fix keyword cannibalization to rank your content. Content isn’t cheap or easy to make, so the last thing you want to do is hurt your chances of ranking your site and generating affiliate revenue because of keyword cannibalization. Learn what keyword cannibalization is and how to fix it on your site. Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

man looking at blog statistics

Three New Google Ads Tools You Should Know About

Discover these new Google Ads tools and how to use them. One of the best ways to generate high intent leads is by advertising on Google. It’s arguably the best channel to capture bottom of the funnel interest, people actively searching for what you sell or promote. So, when there’s a new tool to help Read More…

What Are Performance Max Campaigns?

Benefits of Performance Max There are many benefits to using PMax campaigns. You can unlock new audiences across Google’s channels and networks beyond just paid search. You can drive better performance against your goals. You can gain more transparent insights. You can use campaign inputs to steer automation. Performance Max also simplifies campaign management, making Read More…

Indexing your website pages may be harder in the future with Google

Why Indexing Your Site May Be Harder Than Before

Learn more about changes in search engine indexing. Many affiliates create website content to rank on Google. While content serves many purposes, if it doesn’t rank highly on Google Search Engine Results Pages, it’s most likely not going to get the traffic you would expect. That makes getting your website pages indexed by Google vital Read More…

Will Creating Short-Form Video Help Me Rank?

Discover how creating short-form video could help you rank and convert more often. Short-form video content is everywhere. Everyone from affiliate marketers to influencers and major corporations have been investing in short-form video. As platforms like Instagram, Tiktok and YouTube expand their short-form offerings, brands are taking notice. More than half of marketers (51%) who Read More…

search engine core update will impact your site traffic

Google Releases Broad Search Engine Core Update in May

Find out how this search engine core update will impact your site traffic. If Google core updates give you anxiety, you are in good company and for good reason. Google algorithm updates have been known to take sites down permanently. It’s been more than six months since the last Google search engine core update, and Read More…