Discover these new Google Ads tools and how to use them. One of the best ways to generate high intent leads is by advertising on Google. It’s arguably the best channel to capture bottom of the funnel interest, people actively searching for what you sell or promote. So, when there’s a new tool to help Read More…

Benefits of Performance Max There are many benefits to using PMax campaigns. You can unlock new audiences across Google’s channels and networks beyond just paid search. You can drive better performance against your goals. You can gain more transparent insights. You can use campaign inputs to steer automation. Performance Max also simplifies campaign management, making Read More…

Learn more about changes in search engine indexing. Many affiliates create website content to rank on Google. While content serves many purposes, if it doesn’t rank highly on Google Search Engine Results Pages, it’s most likely not going to get the traffic you would expect. That makes getting your website pages indexed by Google vital Read More…

Discover how creating short-form video could help you rank and convert more often. Short-form video content is everywhere. Everyone from affiliate marketers to influencers and major corporations have been investing in short-form video. As platforms like Instagram, Tiktok and YouTube expand their short-form offerings, brands are taking notice. More than half of marketers (51%) who Read More…

Find out how this search engine core update will impact your site traffic. If Google core updates give you anxiety, you are in good company and for good reason. Google algorithm updates have been known to take sites down permanently. It’s been more than six months since the last Google search engine core update, and Read More…

Google is rewriting your title tags. Here’s what to know about the practice. Your site’s search appearance might surprise you. It’s amazing to rank highly on Google search results pages (SERP), but your meta title and description can highly influence click through rates. It can be uneasy feeling out of control when it comes to Read More…

Learn more about Ad Rank and the role it plays in your Google Ads campaigns. If you are a Google Ads advertiser, you should be optimizing for Ad Rank. Google uses a value called Ad Rank to determine if an ad is eligible to be shown in Google search results. If your ad doesn’t meet Read More…

Discover how the Google sponsored links update impacts how you post affiliate links. Have you seen the latest Google sponsored links update? Google’s latest attempt to ensure the quality of its search results is targeted at preventing link spam. It appears as though Google is looking to penalize those sites posting link spam and reward Read More…

Changes are coming to Meta targeting options. Will they impact your campaigns? Changes are coming to Meta targeting options this year. On January 19th, 2022, Meta (Facebook’s parent company) will remove certain targeting options that relate to sensitive topics. Those topics include, but are not limited to health causes, sexual orientation, religious practices and groups, Read More…

Prevent the Loss of Facebook Business Page Reach Is your Facebook Business Page bringing in less engagement than it used to? Has your organic post reach taken a dive recently? There are two main reasons for that. The Reasons Behind Your Organic Facebook Reach Decline Ad Content There’s more ad content in the News Feed Read More…