Category Archives: SEO

what's wrong with your content strategy

3 Reasons Your Content Strategy Isn’t Performing & How to Fix It

How to Bring Your Content Strategy Back from the Dead Content is all anyone can talk about these days. Whether it’s videos for social media or long-form pillar pages for your site, content continues to be a winning strategy for many businesses, but don’t dismay if it isn’t working for you. With so much content Read More…

SEO Migration Tips

Web Development: An SEO Migration Checklist

An SEO Migration Checklist to Help You Avoid a Traffic Disaster Your business is finally at a place where you’re ready for a redesign of your old, tired website. Only one problem, as ugly as your site is it generates quite a bit of traffic. How do you migrate your site without losing rankings and Read More…

Google Home Results

Voice Search: What Triggers Google Home Results?

Study Finds 80% of Google Home Results Come from Rich Snippets Voice search is top of mind for many search engine marketers. It’s an ever-evolving mystery. Digital agency ROAST hoped to de-mystify voice search with their Voice Search Ranking Report. The goal of the study was to categorize and comprehend how Google processes and responds Read More…

Recent Google Algorithm Updates

Will the Recent Google Algorithm Updates Affect Your Rankings?

Google Algorithm Updates Launched Recently Find Out What It Means for Your Site As Google continues to roll out algorithm updates as part of the bigger December update, early indications show disruptions in mobile SERPs. Websites without schema data, and those relying on doorway pages are being impacted by the Google algorithm updates. Google’s recent Read More…

2018 Mobile SEO Predictions

4 Mobile SEO Predictions to Help Form Your 2018 Planning

How to Prepare for Changes Coming to Mobile SEO There were many changes to the mobile ecosystem in 2017, but there is much more to come in 2018. Google’s mobile-first index is set to launch this year, which means you have little time left to get your websites ready and SEO optimized. Here are some Read More…

SEO ranking factors to watch

New SEO Ranking Factors Could Affect Your Affiliate Campaigns

Smarter Search Means New SEO Ranking Factors That Could Cost You Affiliate Revenue As Google perfects machine learning, the search engine will be able to adjust ranking algorithms to better determine relevance and show results that better align with searcher intent. As ranking algorithms increasingly change, so do SEO ranking factors. Falling behind in these Read More…

2017 Holiday Marketing Tips for Affiliates

4 Holiday Marketing Tips for Affiliates

Get Ready for the Busy Holiday Shopping Season with These Holiday Marketing Tips. The busy holiday shopping season is upon us, but are your marketing campaigns ready? The fourth quarter is when many paid search marketers earn the highest payouts and generate the most revenue, not shocking when you consider that consumers are expected to Read More…

Get Developers to act on SEO Recommendations

Get Your Developers to Implement SEO Recommendations

How to Work with Developers to Get Things Done There’s nothing more frustrating than investing in SEO, and not being able to act. The biggest problem with SEO is getting developers to execute SEO recommendations. If you outsource web development, you’re less likely to encounter this problem – but if development is done in-house you Read More…

How Microsites Effect SEO Strategy

The Problem with Microsites for SEO

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

SEO strategies for mobile versus desktop

SEO Strategies for Mobile Versus Desktop Rank

Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…