What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Achieve Affiliate Marketing Success with These Tactics The online coupon market is valued at approximately $4 billion per year, and the payday loan industry is worth $46 billion, and growing. The growth of these industries provides great opportunity for affiliate marketing success. While the potential for revenue is there, running affiliate campaigns isn’t always easy. Read More…

What it Means to ‘Rank’ with Smart Search First page, first position – that was the SEO goal of every business for at least the past decade. A lot has changed in the past few years. With today’s digital landscape consisting of paid ads, maps, shopping and reviews – people view search results completely differently. With Read More…

Earn more links by becoming more likable You’ve done your research, crafted an intelligent article with a fresh perspective, but you’re not getting the links you need to increase your organic rankings. If you’re not getting as many links as you think you should, you might not be a likable link builder. Don’t let your Read More…

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…

Learn More About Negative SEO Is it really possible for a competitor to ruin your organic rankings? If so, how do you protect your site from people who seek to negatively affect your ability to gain organic traffic? Negative SEO is a path some businesses take to lower a competitor’s rankings on search engines. Negative Read More…

What Google is doing to prevent incorrect search results from appearing The mighty have fallen, as Google continues to navigate its biggest search quality crisis. Once the “gold standard” in search, Google has been under fire recently for poor – and sometimes dangerous – results including fake news posts. Recovering from the fallout won’t be Read More…

Using keyword data and analytics to find new content opportunities   If you’ve been writing or conducting SEO on the same site for a while, you know that keeping the content and ideas fresh can be challenging. By analyzing keyword strengths, weaknesses, opportunities and potential threats that could result from a site update, you can form Read More…

2017 Link Building Resolutions Link building is one of the most controversial SEO strategies out there. If done properly, it can build up your site’s authority, and boost you through the rankings. If done incorrectly, it can cost you a loss in rankings and thousands of visits. Google has focused on backlink profiles in recent Read More…