Keyword Targeting May Be Dead, But Using Keywords Isn’t In the old days, search engine optimization relied heavily on keyword targeting. Writers had to find a way to bake in variations of keyword phrases into content and use them multiple times. At the same time, SEO specialists worked to include keywords in everything from webpage Read More…

How to Bring Your Content Strategy Back from the Dead Content is all anyone can talk about these days. Whether it’s videos for social media or long-form pillar pages for your site, content continues to be a winning strategy for many businesses, but don’t dismay if it isn’t working for you. With so much content Read More…

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

Is your content readable? Is it shareable? Here’s how to write better content that converts. According to Jakob Nielson, a respected web usability consultant, users have time to read, at most, 28% of web content per page, although 20% is more common. Web visitors have a very short attention span for your content, so it’s Read More…