Google Raters Contribute to Algorithm Updates Google’s search engine operates off a mathematical algorithm. That’s a sentence repeated in hundreds of client calls each year. It’s how we explain to clients what SEO is, and why we take specific actions like tweaking meta data, adding markup to HTML, and fixing page load times. At the Read More…

Increase web traffic and optimize for conversions If you’re a website publisher, the primary goal of your site is to generate revenue. You often accomplish this by boosting website performance or increasing your site’s traffic, but traffic alone is useless if it doesn’t convert. More visits often lead to higher revenue for those who monetize Read More…

Maintain Your SEO Rankings with These 4 Methods You’ve done everything right. You’ve worked on establishing an optimized content strategy, done extensive keyword research, built a strong internal linking structure, and more – but you’re losing traffic. It’s not enough to SEO optimize a site, you’ve got to consistently work to keep that ranking and Read More…

How to Re-Verify a Google Local Listing (Google Places) Have you noticed a decline in local traffic lately? Can’t find your Google local listing? Your business listing may have been suspended by Google. A Google local listing (Google places) is one of the best ways companies can generate leads organically. A suspension can lead to the Read More…

How to improve your internal and external linking strategies Link building is still a rewarding SEO initiative, but lurking in every corner is a Google update just waiting to take you down. Find out how to build your website’s internal and external linking profile without getting dinged by the Google police. On April 11th of Read More…

Patience is key when waiting and tracking link building performance Link building is still a prominent SEO strategy, but predicting ROI can be challenging. Use the guide below to track link building performance and determine how long it will take you to see improved rankings. Link Building Performance The truth is a new link isn’t Read More…

Google’s Penguin update left many squeamish towards link building, but there are plenty of white-hat methods for local SEOs to explore. When the search industry was hit with Google’s version of a blizzard in 2012, Penguin left its mark on local search. Many small businesses were dinged, losing traffic thanks to formerly inexpensive link building Read More…

The Local Search Industry is About to Experience a Shake Up The Local Search Association gathers search and marketing experts in the local space to collaborate and provide fascinating insights on trends and challenges facing the marketing and search industries. The LSA held their annual conference last week, and here are the top insights from Read More…

Discover the Latest in Search Trends If you’re a website publisher or search affiliate you understand just how important search trends can be and how they can significantly impact revenue. In fact, it’s a very rare occasion that search trends don’t impact lead generation and earning potential. Just ask those penalized by Penguin or Panda. Read More…