What Google is doing to prevent incorrect search results from appearing The mighty have fallen, as Google continues to navigate its biggest search quality crisis. Once the “gold standard” in search, Google has been under fire recently for poor – and sometimes dangerous – results including fake news posts. Recovering from the fallout won’t be Read More…

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…

The Effect of Voice Search and Hands-Free Assistants Smart assistants like Amazon’s Alexa are making it easier to reorder products, which is seemingly a good thing. While making it easier to reorder products can increase sales, it also makes it challenging for brands to get consumers to try new products. Thus a new problem is created Read More…

Tips for Remaining in Top Position Over the Holidays The holidays are around the corner, but that doesn’t mean you can take time off from optimizing your site and campaigns. It’s easy to get distracted during the holiday season, but neglecting your site can lead to significant losses in traffic and revenue. The good news Read More…

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

The Truth About How Much You’re Really Bidding If you work in a competitive industry, you probably know (or think you know) what your CPC bid is. Logging into AdWords gives you anxiety, but you do your best to balance the incredibly high bidding suggestions with your conversion and CPA goals. Whether you’re a conservative Read More…

Maintain Your SEO Rankings with These 4 Methods You’ve done everything right. You’ve worked on establishing an optimized content strategy, done extensive keyword research, built a strong internal linking structure, and more – but you’re losing traffic. It’s not enough to SEO optimize a site, you’ve got to consistently work to keep that ranking and Read More…

How to Re-Verify a Google Local Listing (Google Places) Have you noticed a decline in local traffic lately? Can’t find your Google local listing? Your business listing may have been suspended by Google. A Google local listing (Google places) is one of the best ways companies can generate leads organically. A suspension can lead to the Read More…

How to improve your internal and external linking strategies Link building is still a rewarding SEO initiative, but lurking in every corner is a Google update just waiting to take you down. Find out how to build your website’s internal and external linking profile without getting dinged by the Google police. On April 11th of Read More…