The Local Search Industry is About to Experience a Shake Up The Local Search Association gathers search and marketing experts in the local space to collaborate and provide fascinating insights on trends and challenges facing the marketing and search industries. The LSA held their annual conference last week, and here are the top insights from Read More…

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

SEM Campaigns are Still One of the Best Way to Earn Affiliate Revenue One of the best ways to generate leads is through search engine marketing or SEM campaigns. Whether you’ve mastered Adwords or utilize second tier search engines, you’re more likely to convert visitors who are already searching for your product or service. SEM Read More…

Will advertisers be affected by the switch to Bing? If you’ve run Google AdWords campaigns before you may have been confused to see AOL as a source of traffic. Confused as to how users found your ads through AOL? In previous years Google powered search and ad results for AOL, which is why you may Read More…