Start looking at page intent when measuring the success of content. As an affiliate marketer, especially when promoting loan products, SEO can be the best method for driving traffic and conversions. One of the keys to ranking on search engines like Google is creating quality content. There are many tools and ways to measure content, Read More…

Google is rewriting your title tags. Here’s what to know about the practice. Your site’s search appearance might surprise you. It’s amazing to rank highly on Google search results pages (SERP), but your meta title and description can highly influence click through rates. It can be uneasy feeling out of control when it comes to Read More…

How to use data analysis to generate new topics and optimize your content. Are your competitors outranking you? You can use data analysis to discover the reasons why and get ideas that will help you catch up and surpass your competition. When you’ve been running a site for a while, it can be challenging to Read More…

Discover the top ad platforms marketers spend with and if there are any alternatives. You probably already have an idea of what the three top ad platforms are, but are there viable alternatives? A recent survey by Lawless Research and Factual found that among the 700 respondents, the percent of ad spend on Google, Facebook Read More…

These Tasks Can Improve Your Overall SEO Strategy Your ability to rank has a direct correlation with your affiliate earning potential. While there are over 4 billion daily searches on Google a day, the top five results earn 65% of the clicks. Furthermore, only 25% of Google users click past the first page of search Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Google Algorithm Updates Launched Recently Find Out What It Means for Your Site As Google continues to roll out algorithm updates as part of the bigger December update, early indications show disruptions in mobile SERPs. Websites without schema data, and those relying on doorway pages are being impacted by the Google algorithm updates. Google’s recent Read More…

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…