Category Archives: AdWords

Writing PPC Text ads

Writing PPC Text Ads for 2017 Standards

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

Ads Added by Adwords

“Ads Added by AdWords” A Good Thing?

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

Paid search strategies refresh

Refresh Your Paid Search Strategies for 2017 Audiences

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

Monitor Google AdWords Budget

These Mistakes Can Cost You Thousands in Wasted AdWords Budget

Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

Google Expanded Text Ads

Google Expanded Text Ads: What You Need to Know

Google Expanded Text Ads Questions Answered For affiliate marketers who run pay per click ads the struggle has been real. Pay per click affiliates have many challenges, one being those very restrictive character counts. How is anyone supposed to effectively demonstrate the value of a product or service in just 30 characters? Well there’s finally some Read More…

Interstitial ads

Google’s Crackdown on Interstitial Ads

What Google’s Newest Crackdown Means to Your Site Traffic Website publishers generate revenue in a variety of ways. There’s your traditional affiliate marketing banner ads, sponsored posts and ad sales. Then there are more intrusive or obstructive ads like pop ups and interstitial ads. A new announcement from Google is dictating the way many publishers Read More…

adwords ban

Adwords Ban: Where You Can Market Online Loans

Google bans short term loan ads from its ad platform While CPCs for short term loan keywords was quite high, arguably the highest CPCs of any industry, advertisers still flocked to AdWords for lead generation. AdWords was one of the leading sources of online cash loan leads for years, even though they worked to make Read More…

Competitor's keywords

I’ve Got Your Customers – Optimize for Your Competitor’s Keywords

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

Optimize AdWords

The Aftermath – How to Optimize AdWords for the Top 4

As Google Shifts Its Priorities Affiliates Must Optimize Adwords In recent months Google began testing showing four ads instead of three at the top of search results, and now it’s completely removed right-column ads. It’s now more important than ever to optimize Adwords spend. If you’re a paid search marketer or PPC affiliate you may Read More…