Adwords Ban: Where You Can Market Online Loans
Google bans short term loan ads from its ad platform
While CPCs for short term loan keywords was quite high, arguably the highest CPCs of any industry, advertisers still flocked to AdWords for lead generation. AdWords was one of the leading sources of online cash loan leads for years, even though they worked to make it increasingly difficult to get ads approved.
In May of this year Google announced it would ban cash loan PPC ads from its platform. The policy means that the AdWords ban will prevent ads for products with high APRs and short repayment terms.
According to Google:
“Today we’re sharing an update that will go into effect on July 13, 2016: we’re banning ads for cash loans and some related products from our ad systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue.”
Google still allows other products which can be harmful to customers, like ads for home electronics which can be paid in installments, at some very unfavorable terms, and ads for gambling.
The move is a positive one for established cash loan brands, who will benefit from decreased competition in the space. Those most adversely effected will be newcomers hoping to supplement CPC earnings while building organic ranking.
Where to Advertise
There are still many platforms which allow some form of cash loan advertising. While Facebook has made it challenging in the past, you can advertise cash loan brands on its platform as long as you follow ad guidelines. You can also promote your cash advance brand on Twitter.
Bing allows the advertisement of financial products as long as you follow strict guidelines explained here.
AOL allows cash advance ads. They write:
“Advertising for cash advance companies is acceptable, provided the advertiser complies with all applicable laws and regulations, including but not limited to the Federal Truth-in-Lending Act and state cash advance, deferred presentment, and other consumer credit and usury laws as applicable.”
Advertisers can also seek out ad networks who provide 2nd and 3rd tier search engines and contextual advertising.
Building a strong organic strategy is more important than ever. Affiliates should work to optimize websites for top performance. By utilizing best practices. Organic traffic converts better, and has a lower cost per acquisition. The challenge is landing on the first page with high competition from established brands.
How will you re-organize your campaign strategies for July based on the AdWords ban? Share your questions or ideas below.
Always follow industry best practices and all applicable rules and regulations with your advertising and marketing materials. ArrowShade takes compliance very seriously. We are also here to help. For questions regarding compliance, please email us at firstname.lastname@example.org.