Category Archives: AdWords

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

man looking at blog statistics

Three New Google Ads Tools You Should Know About

Discover these new Google Ads tools and how to use them. One of the best ways to generate high intent leads is by advertising on Google. It’s arguably the best channel to capture bottom of the funnel interest, people actively searching for what you sell or promote. So, when there’s a new tool to help Read More…

What Are Performance Max Campaigns?

Benefits of Performance Max There are many benefits to using PMax campaigns. You can unlock new audiences across Google’s channels and networks beyond just paid search. You can drive better performance against your goals. You can gain more transparent insights. You can use campaign inputs to steer automation. Performance Max also simplifies campaign management, making Read More…

Evaluating the latest Google sponsored links update

What the Google Sponsored Links Update Means for You

Discover how the Google sponsored links update impacts how you post affiliate links. Have you seen the latest Google sponsored links update? Google’s latest attempt to ensure the quality of its search results is targeted at preventing link spam. It appears as though Google is looking to penalize those sites posting link spam and reward Read More…

pay per click ad optimization mistakes to avoid

3 Ad Optimization Mistakes to Avoid

Could optimizing your ads do more harm than good? Avoid these ad optimization mistakes. What is optimization? To make money as an affiliate marketer, your campaigns need to be optimized. Unfortunately, you can’t just create a campaign and generate a profit. It’s very rare that a campaign can continue to run untouched and still produce Read More…

phone displaying Amazon logo one of the top ad platforms

What are the top ad platforms and are there alternatives?

Discover the top ad platforms marketers spend with and if there are any alternatives. You probably already have an idea of what the three top ad platforms are, but are there viable alternatives? A recent survey by Lawless Research and Factual found that among the 700 respondents, the percent of ad spend on Google, Facebook Read More…

Competitor's keywords

How to Conduct Better Keyword Research to Increase Affiliate Revenue

An ultimate guide to keyword research in 2019 and beyond Keyword research is an important part of SEO. If you want to be a successful affiliate marketer, you will need to master keyword research, and specifically how to target the right keywords to drive traffic and conversions for your advertisers. Learn the basics of keyword Read More…

Optimize low Quality Score

Ways to Fix Your Low Quality Score on Google AdWords

Low Quality Scores on Google AdWords Could Be Wasting Your Money A low quality score on Google Ads can be extremely hard to fix. If you think a low quality score is wasting your ad spend and ruining your ROI, here are some ways to tackle the problem. What is a Quality Score? Google measures Read More…

Google AdWords or Facebook Ads for Your Ad Budget

Google AdWords or Facebook Ads? Where Should You Spend Your Ad Budget?

Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

You Need These Google Marketing Tools

10 Google Marketing Tools to Start Using Now

These Google Marketing Tools Will Help You Reach Your Target ROI. There’s no denying the power of Google’s search engine, with its 3.5 billion searches per day, but many marketers overlook the Google marketing tools that provide valuable insights and shortcuts. Here are ten Google marketing tools to start using right now to optimize and Read More…