Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

Using Emojis Can Actually Improve Your Click Through Rate We let emojis do a lot of the speaking for us. There’s a lot you can communicate with an emoji. A simple emoji can convey your anger, excitement, depression or joy. Despite their popularity, you’ve probably only used them when texting with friends or leaving a Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Study Finds 80% of Google Home Results Come from Rich Snippets Voice search is top of mind for many search engine marketers. It’s an ever-evolving mystery. Digital agency ROAST hoped to de-mystify voice search with their Voice Search Ranking Report. The goal of the study was to categorize and comprehend how Google processes and responds Read More…

Achieve Affiliate Marketing Success with These Tactics The online coupon market is valued at approximately $4 billion per year, and the payday loan industry is worth $46 billion, and growing. The growth of these industries provides great opportunity for affiliate marketing success. While the potential for revenue is there, running affiliate campaigns isn’t always easy. Read More…

What would the change mean for your ad campaigns? If you run pay per click ads on Facebook, you’re probably familiar with carousel ads. Facebook allows advertisers to upload multiple images to create ads that users can click through like a carousel. This provides advertisers with more flexibility in terms of what products or services Read More…

Google Releases AdWords Editor 12 – Check Out What’s New In addition to a new design, Google AdWords Editor 12 comes with custom rules, faster account downloads and bidding to maximize conversions. AdWords Editor was created to save PPC marketers time. It’s the offline version of AdWords that allows you to access account data offline, Read More…

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…