Google Releases AdWords Editor 12 – Check Out What’s New In addition to a new design, Google AdWords Editor 12 comes with custom rules, faster account downloads and bidding to maximize conversions. AdWords Editor was created to save PPC marketers time. It’s the offline version of AdWords that allows you to access account data offline, Read More…

What it Means to ‘Rank’ with Smart Search First page, first position – that was the SEO goal of every business for at least the past decade. A lot has changed in the past few years. With today’s digital landscape consisting of paid ads, maps, shopping and reviews – people view search results completely differently. With Read More…

Start Tracking All Conversion Points to Make Better Affiliate Marketing Decisions Most sales require several conversion points, but most affiliate marketers don’t track all conversions. The only way to recreate success, and to have a complete understanding of what leads visitors down the funnel, is to track multiple conversion points. Tracking conversions will give you Read More…

Earn more links by becoming more likable You’ve done your research, crafted an intelligent article with a fresh perspective, but you’re not getting the links you need to increase your organic rankings. If you’re not getting as many links as you think you should, you might not be a likable link builder. Don’t let your Read More…

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…

Convert Customers Looking to Celebrate Mom This Month with Your Mother’s Day Marketing A staggering eighty-seven percent of Americans participate in Mother’s Day each year. Mother’s Day is also a non-denominational, agnostic holiday celebrated by people regardless of age, gender or relationship. There are many tips for Mother’s Day marketing, but perhaps the most important Read More…

Learn More About Negative SEO Is it really possible for a competitor to ruin your organic rankings? If so, how do you protect your site from people who seek to negatively affect your ability to gain organic traffic? Negative SEO is a path some businesses take to lower a competitor’s rankings on search engines. Negative Read More…

Make Your Branded Keywords Convert Even When There’s Stiff Competition While many PPC strategies have died out as platforms like AdWords have evolved, one PPC strategy that hasn’t faltered is bidding on branded keywords. By bidding on a competitor’s branded terms, brands not only hike up CPCs – but can steal traffic and sales. Here are Read More…

Content Marketing is Replacing Link-Building But How Do You Stand Out? Link building has for years been the dominant strategy for increasing organic search traffic. Unfortunately, thanks to black hat SEOs who abused the process – Google has rained down hard on webmasters and de-prioritized link authority. Since updates like Panda and Penguin, the market Read More…