Google Penalties Are a Big Deal. Learn How to Tell if You’ve Been Hit and How to Make it Right. It’s time to stop looking for loopholes. If you haven’t figured it out yet, there are no shortcuts worth Google penalties. Gone are the days where SEOs can depend on outsourced articles written in poor Read More…

These Tasks Can Improve Your Overall SEO Strategy Your ability to rank has a direct correlation with your affiliate earning potential. While there are over 4 billion daily searches on Google a day, the top five results earn 65% of the clicks. Furthermore, only 25% of Google users click past the first page of search Read More…

Keyword Targeting May Be Dead, But Using Keywords Isn’t In the old days, search engine optimization relied heavily on keyword targeting. Writers had to find a way to bake in variations of keyword phrases into content and use them multiple times. At the same time, SEO specialists worked to include keywords in everything from webpage Read More…

How to Bring Your Content Strategy Back from the Dead Content is all anyone can talk about these days. Whether it’s videos for social media or long-form pillar pages for your site, content continues to be a winning strategy for many businesses, but don’t dismay if it isn’t working for you. With so much content Read More…

These Google Marketing Tools Will Help You Reach Your Target ROI. There’s no denying the power of Google’s search engine, with its 3.5 billion searches per day, but many marketers overlook the Google marketing tools that provide valuable insights and shortcuts. Here are ten Google marketing tools to start using right now to optimize and Read More…

Google Chrome’s Default Ad Blocking Could Prevent Your Ads from Showing Back in February, Google began blocking intrusive ads by default in Chrome. As a result, publishers that repeatedly serve annoying ads after they’ve been flagged will have Chrome ad blocking turned on. That includes ads served by Google itself. Google announced Chrome ad blocking Read More…

Don’t Give Up on Bing Ads Just Yet. We get it, Bing Ads hasn’t worked for you. If that’s the case, don’t worry you’re not alone. There’s a reason why Google AdWords generates significantly more in revenue than Bing Ads, but if you haven’t run a PPC ad on Bing in a while you might Read More…

An SEO Migration Checklist to Help You Avoid a Traffic Disaster Your business is finally at a place where you’re ready for a redesign of your old, tired website. Only one problem, as ugly as your site is it generates quite a bit of traffic. How do you migrate your site without losing rankings and Read More…

Facebook Banned Crypotocurrency Ads – What it Means for You Last month, Facebook announced that it would no longer allow ads promoting bitcoin and other cryptocurrencies; in addition to, those about initial coin offerings (ICOs) and binary options. Facebook seems to be cracking down on the financial vertical, making it increasingly more difficult to promote Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…