10 Google Marketing Tools to Start Using Now
These Google Marketing Tools Will Help You Reach Your Target ROI.
There’s no denying the power of Google’s search engine, with its 3.5 billion searches per day, but many marketers overlook the Google marketing tools that provide valuable insights and shortcuts. Here are ten Google marketing tools to start using right now to optimize and reach ROI.
Google My Business
Google My Business is one of the few remaining ways to get free advertising on Google’s search engine. It’s one of the easiest Google marketing tools to use. Just claim your Google My Business listing (Google Places) and your business has a higher likelihood of appearing in search results just below Google Maps. Unlike AdWords that requires bidding for first position, you don’t need to pay anything to appear in Google My Business results. This is a great way to capture your local market.
Some marketers attempt to abuse the service by using fake locations. Google My Business requires that you have a physical location. In order to claim a business, you need to have a physical address where Google can send you a postcard with a verification code. Once verified, you’ll business will begin appearing in Google search results for local searches.
Google Search Console
If you only use Google Analytics to track your organic visits you’re missing out on a wealth of knowledge. Set up Google Search Console, formerly Google Webmaster Tools, to gain insights on queries and organic performance.
To set up Google Search Console you’ll be required to verify ownership of the site through one of several ways. You can place a meta tag on your site, upload an HTML file or login to your hosting provider.
Once you verify site ownership in Google Search Console you’ll be able to submit your index for crawling, track performance and set up alerts for site issues. This is one of the best ways to find out if you’re having indexing issues or site errors. You can also track query performance, and discover what queries are leading searchers to your site.
Google Suite for Collaboration
The Google Suite includes Google Docs, Google Sheets, Google Slides and Google Forms. Collaborating on projects is easier when everyone can work from one document that updates in real time. Google Docs is great alternative to Word documents, Google Sheets works similarly to Excel, Google Slides is an alternative to PowerPoint and Google Forms allows you to collect simple survey responses.
Google AdWords Keyword Planner
You don’t have to advertise on AdWords to use the Google AdWords Keyword Planner, but you do need an ad account. Keyword tools like SEMRush or Moz can cost you hundreds to thousands of dollars a year. The AdWords Keyword Planner is free to use, and will provide you with valuable keyword data to assist with your paid and organic efforts.
Google Trends can be a great tool for helping you make smarter keyword decisions. Instead of seeing the average monthly searches, you’re able to see the popularity of certain terms, and compare them against other keyword variations. You can analyze how their popularity changes over time and get ideas for other related keywords.
This is important, because while a keyword may have performed for you well in the past, emerging trends can forecast its eventual extinction. If a keyword begins dragging in performance, its worth checking Google Trends to see if another related term is growing in popularity.
By setting a Google Alert you’ll be notified when a specific keyword or phrase is mentioned on the web. You’ll receive email alerts whenever these phrases have been mentioned online. This is a great PR tool to help companies stay on top of company mentions and track online reputation.
It’s a great way to keep track of your brand reputation and get ahead of potential PR nightmares.
Capitalize on the popularity of a news story to increase sales and marketing success is also known as Newsjacking. It’s a great way to monopolize on the success of a news story that is already getting traction.
To perform newsjacking, use Google News to search for and identify news relevant to your industry. Newsjacking is gaining popularity among content strategists.
What business doesn’t want to grow their reach. Google Feedburner allows your site visitors to subscribe to your content or blog and receive regular updates via their web browsers or email. Subscribers are extremely valuable to the growth and reach of your business’ blog, so it’s critical to offer subscription options for your content.
YouTube has been a Google product since 2006. YouTube is now the second largest search engine in the world with over 1 billion users that watch hundreds of hours of videos. Video marketers need to leverage this powerful marketing tool.
One of Google’s most powerful tools is Google Analytics. Not only can you use it to track important traffic, attribution and performance metrics like visits, click through rate and bounce rate – but you can also track conversions. By setting up goals in Google Analytics you can assign values to a variety of conversions on your site.
Google is more than just AdWords and Gmail. Leverage these Google marketing tools to optimize performance and increase ROI.
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