Use In-Page Analytics to Optimize Your Campaigns For years, publishers looked to heat maps to gain insight into the user experience. By learning where your visitors scroll, click, and interact, you can learn a great deal.  You can tell where to place ads and what types of content are most engaging to your consumers, and then Read More…

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

Google Raters Contribute to Algorithm Updates Google’s search engine operates off a mathematical algorithm. That’s a sentence repeated in hundreds of client calls each year. It’s how we explain to clients what SEO is, and why we take specific actions like tweaking meta data, adding markup to HTML, and fixing page load times. At the Read More…

Increase web traffic and optimize for conversions If you’re a website publisher, the primary goal of your site is to generate revenue. You often accomplish this by boosting website performance or increasing your site’s traffic, but traffic alone is useless if it doesn’t convert. More visits often lead to higher revenue for those who monetize Read More…

How to improve your internal and external linking strategies Link building is still a rewarding SEO initiative, but lurking in every corner is a Google update just waiting to take you down. Find out how to build your website’s internal and external linking profile without getting dinged by the Google police. On April 11th of Read More…

Patience is key when waiting and tracking link building performance Link building is still a prominent SEO strategy, but predicting ROI can be challenging. Use the guide below to track link building performance and determine how long it will take you to see improved rankings. Link Building Performance The truth is a new link isn’t Read More…

Google’s Penguin update left many squeamish towards link building, but there are plenty of white-hat methods for local SEOs to explore. When the search industry was hit with Google’s version of a blizzard in 2012, Penguin left its mark on local search. Many small businesses were dinged, losing traffic thanks to formerly inexpensive link building Read More…

The Local Search Industry is About to Experience a Shake Up The Local Search Association gathers search and marketing experts in the local space to collaborate and provide fascinating insights on trends and challenges facing the marketing and search industries. The LSA held their annual conference last week, and here are the top insights from Read More…