Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Create a Structured Link-Building Campaign in Five Easy Steps With machine learning making it more difficult than ever to rank organically, you can’t afford a haphazard approach to link building. Before you launch your next link building campaign, take the time to form a plan. Here are five ways to run a more efficient link Read More…

What it Means to ‘Rank’ with Smart Search First page, first position – that was the SEO goal of every business for at least the past decade. A lot has changed in the past few years. With today’s digital landscape consisting of paid ads, maps, shopping and reviews – people view search results completely differently. With Read More…

Earn more links by becoming more likable You’ve done your research, crafted an intelligent article with a fresh perspective, but you’re not getting the links you need to increase your organic rankings. If you’re not getting as many links as you think you should, you might not be a likable link builder. Don’t let your Read More…

How a Holistic Approach to Your Campaigns Increases Search Results Now more than ever before, it’s important for affiliate marketers to maximize ROI for their marketing spend. As competition increases, and markets become more saturated, it’s important to decrease waste and optimize for search results. If you’re not doing it already, you should be taking a Read More…

Learn More About Negative SEO Is it really possible for a competitor to ruin your organic rankings? If so, how do you protect your site from people who seek to negatively affect your ability to gain organic traffic? Negative SEO is a path some businesses take to lower a competitor’s rankings on search engines. Negative Read More…

Content Marketing is Replacing Link-Building But How Do You Stand Out? Link building has for years been the dominant strategy for increasing organic search traffic. Unfortunately, thanks to black hat SEOs who abused the process – Google has rained down hard on webmasters and de-prioritized link authority. Since updates like Panda and Penguin, the market Read More…

Using keyword data and analytics to find new content opportunities   If you’ve been writing or conducting SEO on the same site for a while, you know that keeping the content and ideas fresh can be challenging. By analyzing keyword strengths, weaknesses, opportunities and potential threats that could result from a site update, you can form Read More…

Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…