Keyword Targeting May Be Dead, But Using Keywords Isn’t In the old days, search engine optimization relied heavily on keyword targeting. Writers had to find a way to bake in variations of keyword phrases into content and use them multiple times. At the same time, SEO specialists worked to include keywords in everything from webpage Read More…

How to Bring Your Content Strategy Back from the Dead Content is all anyone can talk about these days. Whether it’s videos for social media or long-form pillar pages for your site, content continues to be a winning strategy for many businesses, but don’t dismay if it isn’t working for you. With so much content Read More…

Affiliate Marketing Tips for Online Publishers Affiliate marketing is still one of the best ways online publishers can monetize content. While many online publishers earn thousands from affiliate marketing campaigns per month, it’s not as easy as placing ads on your website. Successful affiliate marketers understand their audience. They know how to choose the right Read More…

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

Generate More Organic Traffic by Meeting Content Goals As Google becomes better at machine learning, writer’s will have to focus on sustaining quantity while improving the quality of the content they curate. The only way to maintain rankings is to grow your strategic content efforts – despite time challenges. It’s possible to achieve your content Read More…

Content Marketing is Replacing Link-Building But How Do You Stand Out? Link building has for years been the dominant strategy for increasing organic search traffic. Unfortunately, thanks to black hat SEOs who abused the process – Google has rained down hard on webmasters and de-prioritized link authority. Since updates like Panda and Penguin, the market Read More…

Using keyword data and analytics to find new content opportunities   If you’ve been writing or conducting SEO on the same site for a while, you know that keeping the content and ideas fresh can be challenging. By analyzing keyword strengths, weaknesses, opportunities and potential threats that could result from a site update, you can form Read More…

How to Develop a Better Content Strategy There’s no shortage of content in today’s digital marketplace. Whether it’s LinkedIn articles, blogging or guest blogging – it seems like everyone’s writing. It’s harder now than ever before to create a content strategy that stands out. We write to rank, not because we necessarily have a fresh perspective. Read More…

Content shouldn’t just target the bottom of the funnel Funnel based marketing is a huge hit with digital marketers. That’s because focusing on bottom of the funnel visitors has a much shorter path to conversion and time to close. Marketers are happy because ROI is more easily reached, and sales teams are happy because they Read More…

Is your content readable? Is it shareable? Here’s how to write better content that converts. According to Jakob Nielson, a respected web usability consultant, users have time to read, at most, 28% of web content per page, although 20% is more common. Web visitors have a very short attention span for your content, so it’s Read More…