What Affiliate Marketers Need to Know About Social Media Marketing for the New Year Ten years ago, social media was still in its infancy, and businesses were weary of investing much in the channel. Now, almost everyone understands the power of social media marketing. Social media consistently evolves, unlike the marketing channels of the past Read More…

Strategies to Help You Meet Holiday Affiliate Marketing Goals With the holidays around the corner, now is the time for affiliates to prepare for the biggest shopping time of the year. Black Friday and Cyber Monday are a few weeks away, but there’s still time to utilize winning strategies to help you optimize your affiliate Read More…

How to Work with Developers to Get Things Done There’s nothing more frustrating than investing in SEO, and not being able to act. The biggest problem with SEO is getting developers to execute SEO recommendations. If you outsource web development, you’re less likely to encounter this problem – but if development is done in-house you Read More…

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…

Create a Structured Link-Building Campaign in Five Easy Steps With machine learning making it more difficult than ever to rank organically, you can’t afford a haphazard approach to link building. Before you launch your next link building campaign, take the time to form a plan. Here are five ways to run a more efficient link Read More…

How to Earn More From Your Affiliate Marketing Side Hustle Since the Great Recession, Americans have had to search for new ways to generate income. At the same time, consumers now living on less income, learned to shop for deals. Changes in income levels, and consumer behavior led to changes in the economy and market. Read More…

Improve Mobile Campaigns and Drive App Downloads With These Best Practices If you’re having an issue increasing app downloads, you might not be leveraging mobile app marketing best practices. Increasing app downloads not only increases engagement and product buy-in, it also increases ad revenue. Follow these mobile marketing best practices to increase app downloads, and Read More…

Achieve Affiliate Marketing Success with These Tactics The online coupon market is valued at approximately $4 billion per year, and the payday loan industry is worth $46 billion, and growing. The growth of these industries provides great opportunity for affiliate marketing success. While the potential for revenue is there, running affiliate campaigns isn’t always easy. Read More…

Influencer and Affiliate Marketing are popular with B2C companies, but which is right for your goals? In life, we’re often caught having to compare one thing against another. Seldom are we able to have both, leaving us to weigh benefits and make a quick decision. As digital marketers, we make these types of decisions every Read More…