Protect Your AdWords Budget by Preventing These Common Mistakes While AdWords budget surges are identifiable, slow incremental increases can go undetected for months. Google AdWords has implemented several updates to the way the platform runs. While some of these changes were positive – like an additional line of ad text for text ads – many of them have Read More…

Google Expanded Text Ads Questions Answered For affiliate marketers who run pay per click ads the struggle has been real. Pay per click affiliates have many challenges, one being those very restrictive character counts. How is anyone supposed to effectively demonstrate the value of a product or service in just 30 characters? Well there’s finally some Read More…

The Truth About How Much You’re Really Bidding If you work in a competitive industry, you probably know (or think you know) what your CPC bid is. Logging into AdWords gives you anxiety, but you do your best to balance the incredibly high bidding suggestions with your conversion and CPA goals. Whether you’re a conservative Read More…

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…