Category Archives: Analytics

A redirect sends users from an old URL to a new one.

Ultimate Guide to Redirects

Learn Everything You Need to Know About Redirects Redirects prevent people from landing on an error page when you decide to change a URL’s structure or delete a page all together. Setting up redirects can be vital to your SEO strategy and help you preserve traffic when you need to make changes to your website. Read More…

Digital PR is a strategy used to increase awareness of your brand

How to Build a Digital PR Strategy for Backlinks

Backlinks are an important part of SEO (search engine optimization) strategy. A backlink is a link from an outside site “back” to your site. Gaining backlinks means that more websites are linking to your site from their site. Out of the over 170 factors that Google uses to rank a site, there are two that Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

tactics for affiliate marketing success

Does Fresh Content Really Matter to SEO?

Is Fresh Content Really Needed to Rank? If you’ve conducted a search on Google, you probably noticed that newer content ranks closer to the top. While this isn’t always the case and depends on the available results on a topic, Google tends to favor newer content because it provides the user with the most up Read More…

Indexing your website pages may be harder in the future with Google

Why Indexing Your Site May Be Harder Than Before

Learn more about changes in search engine indexing. Many affiliates create website content to rank on Google. While content serves many purposes, if it doesn’t rank highly on Google Search Engine Results Pages, it’s most likely not going to get the traffic you would expect. That makes getting your website pages indexed by Google vital Read More…

measuring conversions sitewide

How to Measure Content Effectively and Drive Better Results

Start looking at page intent when measuring the success of content. As an affiliate marketer, especially when promoting loan products, SEO can be the best method for driving traffic and conversions. One of the keys to ranking on search engines like Google is creating quality content. There are many tools and ways to measure content, Read More…

You Need These Google Marketing Tools

10 Google Marketing Tools to Start Using Now

These Google Marketing Tools Will Help You Reach Your Target ROI. There’s no denying the power of Google’s search engine, with its 3.5 billion searches per day, but many marketers overlook the Google marketing tools that provide valuable insights and shortcuts. Here are ten Google marketing tools to start using right now to optimize and Read More…

Google Attribution flaws

The Issue with Google Attribution

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Google attribution

What Google Attribution Means for Affiliates

Google’s latest upgrade will include more insights and functionality affiliates can use to earn more One of the most exciting updates to come from Google Marketing Next, was the release of Google Attribution. The new solution will combine data from Google Analytics, AdWords and DoubleClick Search to provide affiliate marketers with a holistic view of Read More…