LinkedIn hopes new Lead Gen Forms will improve results for marketers Marketing on LinkedIn is relatively expensive compared to other social media platforms like Facebook and Twitter. Consider CPCs for example: Facebook’s minimum bid is often under a $1, Twitter’s minimum suggested bid ranges between $1 and $2.50, while LinkedIn’s suggested bid often starts at Read More…

Using keyword data and analytics to find new content opportunities   If you’ve been writing or conducting SEO on the same site for a while, you know that keeping the content and ideas fresh can be challenging. By analyzing keyword strengths, weaknesses, opportunities and potential threats that could result from a site update, you can form Read More…

How to Develop a Better Content Strategy There’s no shortage of content in today’s digital marketplace. Whether it’s LinkedIn articles, blogging or guest blogging – it seems like everyone’s writing. It’s harder now than ever before to create a content strategy that stands out. We write to rank, not because we necessarily have a fresh perspective. Read More…

Content shouldn’t just target the bottom of the funnel Funnel based marketing is a huge hit with digital marketers. That’s because focusing on bottom of the funnel visitors has a much shorter path to conversion and time to close. Marketers are happy because ROI is more easily reached, and sales teams are happy because they Read More…

Is your content readable? Is it shareable? Here’s how to write better content that converts. According to Jakob Nielson, a respected web usability consultant, users have time to read, at most, 28% of web content per page, although 20% is more common. Web visitors have a very short attention span for your content, so it’s Read More…