Category Archives: Website Publishing

A redirect sends users from an old URL to a new one.

Ultimate Guide to Redirects

Learn Everything You Need to Know About Redirects Redirects prevent people from landing on an error page when you decide to change a URL’s structure or delete a page all together. Setting up redirects can be vital to your SEO strategy and help you preserve traffic when you need to make changes to your website. Read More…

Digital PR is a strategy used to increase awareness of your brand

How to Build a Digital PR Strategy for Backlinks

Backlinks are an important part of SEO (search engine optimization) strategy. A backlink is a link from an outside site “back” to your site. Gaining backlinks means that more websites are linking to your site from their site. Out of the over 170 factors that Google uses to rank a site, there are two that Read More…

Content plays a pivotal role in affiliate marketing

5 Online Writing Mistakes that Are Hurting Your Results

Avoid these online writing mistakes to create content that achieves goals. Content plays a pivotal role in affiliate marketing. The right content can help you rank a site, blog, or web page that drives the targeted traffic and converts prospects into leads or customers. While content is important, it can also be difficult, time consuming, Read More…

artificial intelligence (AI) is changing how we optimize websites

Are You Ready for AI SEO? How AI is Changing SEO

What to know about AI SEO and how to prepare. As artificial intelligence (AI) becomes more prevalent, it will significantly impact search engine optimization (SEO) and how we optimize websites. In 2015, Google announced it would start to use RankBrain, an AI System, to help process search results. In 2017, Google announced they would also Read More…

search engine core update will impact your site traffic

Google Releases Broad Search Engine Core Update in May

Find out how this search engine core update will impact your site traffic. If Google core updates give you anxiety, you are in good company and for good reason. Google algorithm updates have been known to take sites down permanently. It’s been more than six months since the last Google search engine core update, and Read More…

SEO Migration Tips

Web Development: An SEO Migration Checklist

An SEO Migration Checklist to Help You Avoid a Traffic Disaster Your business is finally at a place where you’re ready for a redesign of your old, tired website. Only one problem, as ugly as your site is it generates quite a bit of traffic. How do you migrate your site without losing rankings and Read More…

Link Building after Penguin

Link Building in a Post Penguin Era

Google’s Penguin update left many squeamish towards link building, but there are plenty of white-hat methods for local SEOs to explore. When the search industry was hit with Google’s version of a blizzard in 2012, Penguin left its mark on local search. Many small businesses were dinged, losing traffic thanks to formerly inexpensive link building Read More…