Category Archives: Email Marketing

search engine core update will impact your site traffic

Google Releases Broad Search Engine Core Update in May

Find out how this search engine core update will impact your site traffic. If Google core updates give you anxiety, you are in good company and for good reason. Google algorithm updates have been known to take sites down permanently. It’s been more than six months since the last Google search engine core update, and Read More…

Unengaged subscribers can drag down your analytics

Why It’s Time to Clean Your Email List

Why it’s time to say goodbye to some of your email subscribers. Email is still one of the best ways to convert a prospect into a customer, but it’s getting more challenging every year. There are so many companies fighting for inbox real estate, you need to be on top of your game to win Read More…

screen showing google mail inbox and email marketing

New Report Shows Email Marketing Isn’t Dead

Email Marketing Isn’t Dying, It’s Essential If the rumors about email marketing dying had you stressing about the future of your affiliate marketing career, you will be happy to hear the opposite is true. Twilio SendGrid’s annual Global Email Benchmark is here. The report shows that 84 percent of respondents check their email every day. Read More…

Computer with email on the screen displaying text based and HTML emails

Text Based or HTML Emails: Which Email Format Converts Better

Do Text or HTML Emails Work Better for Affiliate Marketing? If your email marketing campaign isn’t generating the type of leads you expected, format may be your issue. While there are a host of reasons why your campaigns aren’t generating good results, your content or email template may be to blame. Which should you pick Read More…

How to monetize your email list

Monetize Your Email List with Affiliate Marketing

How to Monetize Your Email List Learn How to Promote Affiliate Marketing Products to Your Email List & Increase Revenue You’ve done the hard part, building a list of people who are fans of what you do and the content you produce – so much so that they’re willing to provide you with their sacred Read More…

Improve Email Response rate

Affiliates: Increase Your Email Response Rate in 2017

Take your email response rate from under 10% to over 30% As an email marketer, your reply rate is your golden metric. It says much more about your campaigns than the open or click rate. The reply rate tracks how many of your recipients were engaged enough to take action. For email outreach, your email Read More…

Personalization marketing strategies

Try These Four Marketing Strategies in 2017

Four Marketing Strategies of a Successful 2017 Marketing Campaign It’s no surprise the holidays are a popular time for marketing. Whether you’re a brand name or a small business owner, the holiday season is a great time to solidify business relationships and grow your consumer base. The final quarter of the year often makes or Read More…

holiday email marketing tips

Top Tips for Mastering Holiday Email Marketing

Prepare for Q4 with Winning Holiday Email Marketing Tips Tis the season for holiday email marketing campaigns. As a marketer, your inbox is congested this time of year, but you’re not alone. Your target market is also battling inbox overfill. Attempting to keep your inbox clean often means that some targeted emails fall by the Read More…

Gmail deliverability tips

5 Ways to Improve Gmail Deliverability

Improve Gmail Deliverability and Optimize Your Email Marketing Campaigns One of the most important aspects of an email marketing campaign is deliverability. Low deliverability leads to fewer clicks, leads, conversions and revenue. Lose the ability to get into your customer’s inbox and lose the ability to increase sales. Gmail is historically difficult to get into, Read More…