Category Archives: App Marketing

Content isn’t cheap or easy to make, so the last thing you want to do is hurt your chances of ranking your site and generating affiliate revenue because of keyword cannibalization.

What Is Keyword Cannibalization? And How to Fix It

How to identify and fix keyword cannibalization to rank your content. Content isn’t cheap or easy to make, so the last thing you want to do is hurt your chances of ranking your site and generating affiliate revenue because of keyword cannibalization. Learn what keyword cannibalization is and how to fix it on your site. Read More…

tactics for affiliate marketing success

Does Fresh Content Really Matter to SEO?

Is Fresh Content Really Needed to Rank? If you’ve conducted a search on Google, you probably noticed that newer content ranks closer to the top. While this isn’t always the case and depends on the available results on a topic, Google tends to favor newer content because it provides the user with the most up Read More…

man looking at blog statistics

Three New Google Ads Tools You Should Know About

Discover these new Google Ads tools and how to use them. One of the best ways to generate high intent leads is by advertising on Google. It’s arguably the best channel to capture bottom of the funnel interest, people actively searching for what you sell or promote. So, when there’s a new tool to help Read More…

What Are Performance Max Campaigns?

Benefits of Performance Max There are many benefits to using PMax campaigns. You can unlock new audiences across Google’s channels and networks beyond just paid search. You can drive better performance against your goals. You can gain more transparent insights. You can use campaign inputs to steer automation. Performance Max also simplifies campaign management, making Read More…

app downloads

Improve App Downloads and Increase In-App Revenue

Improve Mobile Campaigns and Drive App Downloads With These Best Practices If you’re having an issue increasing app downloads, you might not be leveraging mobile app marketing best practices. Increasing app downloads not only increases engagement and product buy-in, it also increases ad revenue. Follow these mobile marketing best practices to increase app downloads, and Read More…