Find out how this search engine core update will impact your site traffic. If Google core updates give you anxiety, you are in good company and for good reason. Google algorithm updates have been known to take sites down permanently. It’s been more than six months since the last Google search engine core update, and Read More…

Why it’s time to say goodbye to some of your email subscribers. Email is still one of the best ways to convert a prospect into a customer, but it’s getting more challenging every year. There are so many companies fighting for inbox real estate, you need to be on top of your game to win Read More…

SEO problems can kill a site. Learn how to become an SEO problem solver. Anyone who has been doing search engine optimization (SEO) for a while knows that it’s a rollercoaster ride. Inevitably, something is bound to go wrong with your site. It could be a piece of content that doesn’t perform the way you Read More…

Google is rewriting your title tags. Here’s what to know about the practice. Your site’s search appearance might surprise you. It’s amazing to rank highly on Google search results pages (SERP), but your meta title and description can highly influence click through rates. It can be uneasy feeling out of control when it comes to Read More…

Learn more about Ad Rank and the role it plays in your Google Ads campaigns. If you are a Google Ads advertiser, you should be optimizing for Ad Rank. Google uses a value called Ad Rank to determine if an ad is eligible to be shown in Google search results. If your ad doesn’t meet Read More…

Discover how the Google sponsored links update impacts how you post affiliate links. Have you seen the latest Google sponsored links update? Google’s latest attempt to ensure the quality of its search results is targeted at preventing link spam. It appears as though Google is looking to penalize those sites posting link spam and reward Read More…

Changes are coming to Meta targeting options. Will they impact your campaigns? Changes are coming to Meta targeting options this year. On January 19th, 2022, Meta (Facebook’s parent company) will remove certain targeting options that relate to sensitive topics. Those topics include, but are not limited to health causes, sexual orientation, religious practices and groups, Read More…

How to use data analysis to generate new topics and optimize your content. Are your competitors outranking you? You can use data analysis to discover the reasons why and get ideas that will help you catch up and surpass your competition. When you’ve been running a site for a while, it can be challenging to Read More…