3 Tactics to Help You Get More Facebook Likes
Get More Facebook Likes the Legitimate Way
Facebook’s been in the news recently for several reasons. There’s that little data privacy issue that made headlines, and then there’s the algorithm update. Recently Facebook announced updates to its algorithm that will prioritize content from friends and family. While this may make most of it’s 2+ billion users happy, it’s not good news for Facebook business pages struggling to get more Facebook likes.
With more than 60 million active Facebook business pages on the social network, your posts need to be optimized to reach your target audience and get more Facebook likes. It’s not enough to have a large following, you need those followers to engage with your content on a regular basis to remain in the newsfeed.
Luckily there are things you can do to optimize your account and maintain or even grow your organic reach on Facebook. Here are three simple tactics to get more Facebook likes now.
Develop a Strong Facebook Marketing Strategy
Don’t just post for the sake of posting. You’ll need a Facebook strategy that aligns with your business goals to build a cohesive brand identity on Facebook. Start by defining your target audience. Your Facebook marketing strategy should focus on gaining likes from followers who can bring value to your business through engagement.
Define audience personas. You need to establish who you’re talking to in order to create posts that will inspire engagement. Research your competitors to spot techniques that are working, and ones that don’t work so you can avoid making similar mistakes with your content. Researching competitor profiles will also help you get an understanding of the market, and how many Facebook likes are achievable.
Set smart goals that are specific, measurable, attainable, realistic and timely. Check back regularly to see whether you’re meeting established targets.
Build a Great Facebook Page
Just like your website, your Facebook page has to look appealing and offer useful information in order to captivate and keep your audience. Facebook page optimization starts by utilizing all aspects of your page including the About section. Include your contact information, the date your business was founded, a company overview, and list brand milestones. This is where you can establish authority and gain trust.
Use beautiful cover and profile photos to draw users to your page. Your logo is the best choice for your profile picture, but you can get creative with your cover photo. Don’t keep it the same. Switch it out to avoid fatigue. You can now crate a Slideshow out of your cover photos as well.
If a post is performing well, pin it to the top of the page that way it can continue to earn engagement as you post new posts. Maximize its lifespan and grow your organic reach. When you pin a post to your Facebook page it remains at the top of your feed so that people see it before new posts. You can change the pinned post as often as you like, so don’t keep the same post up there for too long.
Get more Facebook likes despite the algorithm update and grow your organic reach without spend.
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[…] Encouraging fans to engage with your posts is tricky. You don’t want to come off as desperate. Ask questions and ask for responses instead of asking for likes. […]