How to Use Dopamine for Marketing Success
Leverage a Dopamine response to reach your affiliate marketing goals.
Dopamine is a neurotransmitter that plays a part in goal-directed behavior. As an affiliate marketer, you want visitors to click on your ads and complete an action. Whether it’s completing a form to generate leads or make a purchase, you can influence action by using anticipation to trigger dopamine. You can actually use dopamine for marketing success.
Anticipation Increases Dopamine Production
Tap into your audience’s reward circuitry to drive their behavior in a desired direction. The brain creates dopamine as a response to rewarding experiences. The biggest rise in dopamine doesn’t come from getting a reward, it comes from anticipating one.
Here’s an example:
If you have a favorite dish from a certain restaurant and your partner texts you that he/she wants to eat there for dinner tonight, the highest rise in dopamine is going to come from your anticipation of eating your favorite food, not from eating the food itself.
How This Applies to Marketing
How to use dopamine for marketing success? As a publisher, you provide your audience with highly relevant content. “Information acts on the brain’s dopamine-producing reward system in the same way as money or food,” according to researchers at UC Berkley’s Haas School of Business. Your content should provide valuable, applicable information that can be used to tap into your audience’s reward pathways. By providing content that intrigues them and posting on a regular basis, your audience will anticipate your posts, which will spike their dopamine.
Your Ads Can Spike Dopamine Too
If you create commercials or short videos people enjoy, they will anticipate seeing the next. You can tap into their reward system through humor and/or storytelling. You want to leave audiences wanting to know more, so they will anticipate the next one.
It’s important to create a cohesive narrative that plays out over the course of several videos or clips. Each clip should contain a reward along with a cliff-hanger. This will get your audience to anticipate what the next ad might reveal and grab their attention.
Applying This Strategy to Email Marketing
The first step is to provide value and then to create anticipation of value. If your emails contain insightful information, curious content or humorous content, your name should become a cue for the reward to come.
For your next campaign, determine the type of reward you want to include, then ensure your name is associated with the reward inside the message.
How do you use dopamine for marketing success? Create intrigue through valuable content that makes your readers anticipate hearing from you whether it’s through an email, blog post, video or webinar. Get your audience to anticipate value.
Achieve marketing success today by joining the ArrowShade affiliate network.